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NorfolkBroads.com

The brief for NorfolkBroads.com was simple - create a site capable of planning a trip to the Broads and East Anglia.

There are numerous components to the site built to do just this. The directory exists in two ways depending how you want to browse - a conventional list with towns as the key search term, or a completely interactive map allowing you to browse the whole of the area without knowing where anything is.

The Map

This was a tough one, combining a simple user experience with huge amounts of data available - imagine having thousands of dots just scattered over Norwich, neither particularly useful or user friendly.

We took the time to come up with numerous different methods for using the map to find the approach that "felt" easiest to use for the end user without needing to offer any instruction beyond what you can see on the screen. If it requires instructions, it's wrong.

Content Management

The site's content is completely maintained not by developers, but people.

Every directory link with accompanying images, videos, map locations, etc. are all added by themselves. The admin area is easy to use and automates as much as possible.

The regular content on the site is all maintained by the admins of NorfolkBroads.com. A custom-built content management system allows text and images to be placed precisely on the page and even allows embedding of videos, slideshows and other dynamic content.

Search Engines

Google is without a doubt the top referrer for hundreds of websites, this is no exception. The site needed to not just be user friendly, but also bot friendly. Google can't navigate a map so over half of the content would have been inaccessible. The conventional directory on the site allows both users and Google to navigate in a much simpler fashion. With a much wider age-range now going online, you can no longer assume you know the demographic for a website so usability across a much wider spectrum is key.

The Stats