The Weddings Guide website is not unlike NorfolkBroads.com so obviously using the same system would be a hugely timesaving - not to mention already been heavily tested.
So, where to start?
The system was already built and running so making a copy was obviously an option, but when new features are added to one it would be useful if this was on the other without doing it twice.
The existing system was taken as it was and work started to make this a multi-site project.
When comparing the two sites they have some defiantly noticeable similarities, however the colour scheme and images are completely.
The design isn't the only different thing. The content is unique per-site. While this was fairly simple, it wasn't a trivial task. Changes were made throughout the system to efficiently index hundreds of pages of content and assign them to the relevant websites.
The site even contains some separate dynamic content. The Register for Show page is custom built specifically for the Weddings Guide website all within the same framework as NorfolkBroads.com. The other two sections on NorfolkBroads.com that were exclusive to that site were What's On and Free Ads - these had to be removed from the Weddings Guide site.
The end user of the site gets access to the same admin area as NorfolkBroads.com. This is clearly advertised on the login page as the advertisements are managed using a single account. This gives the opportunity of selling across numerous websites that the user may not even know existed, especially when they were looking at Weddings based advertising.
This introduced a few minor issues. The features available and costs for advertising on each site vary. These again are scenarios not considered when having a single website so required changes to allow this to work. Changes were made to filter these correctly per-site and the end result is an extremely complex site built in a fraction of the time - and allowed for expansion of the original into more areas than just the Norfolk Broads.
- Directory & Payment Gateway
- HTML5, CSS3
- Launch Date
- 1st February 2011
- 6 Months