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Yachting Matters

Yachting Matters is an exclusive magazine for the Super Yacht Industry created by Colin Squire Publishing. InnerShed undertook a radical transformation of the online business by designing and developing the new website, but also by taking the printed magazine and publishing it online in-house.

Yachting Matters is an exclusive magazine for the Super Yacht Industry created by Colin Squire Publishing. InnerShed undertook a radical transformation of the online business by designing and developing the new website, but also by taking the printed magazine and publishing it online in-house.

It costs enough to make the magazine in the first place, without then needing spend hours making it work online. We use some software to generate numerous versions of the magazine for mobile devices, e-books, desktops etc. Once the magazine is generated, the website automatically updates the latest issue throughout; the latest issue cover is changed and the previous issue joins the archived issues. The only "maintenance" work is a quick write-up on the latest issue - just a few words saying what's inside.

The website itself isn't the important part the magazine is. Making sure the magazine is easily available was key. The entire site was designed to be simple to use, with obvious navigation and easy to find the archive but more importantly...fast. As most will be aware, a magazine is very media rich, so as to reflect this, the website is very media rich. We were provided with over 200 high quality photos and chose the best images that provide impact to the site and each was optimised to offer the fastest loading speed without sacrificing on the quality.

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